Jeff Maurer, Partner and Chairman, shares the origin story of the firm, founded in 2008 during the depths of the Great Recession. Built on the principle of “radical transparency,” the firm was created as a client-first alternative to traditional banks and brokerage firms plagued by misaligned incentives.
Key Highlights
- The firm is built on the foundation of “radical transparency,” with a commitment to truth in fees, risk, and investment expectations.
- Prioritizes client interests over profits and strives for lasting relationships that span generations.
- The culture of honesty, personalized service, and institutional integrity sets anew standard in wealth and trust management.
- Clients benefit from a highly integrated approach that combines investment management with personal financial and fiduciary planning.